Privacy policy

Last Updated: March 20, 2026

Baash India ("we," "us," or "our") operates the website www.baashindia.in. This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

1. Information Collection and Use

We collect several different types of information for various purposes to provide and improve our service to you.

Personal Data: While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you, including:
- Email address
- First name and last name
- Phone number
- Address, State, Province, ZIP/Postal code, City
Usage Data: We may also collect information on how the Service is accessed and used (e.g., browser type, time spent on pages).

2. Payment Data Security (RBI Compliance)

We prioritize the security of your financial information.

No Storage of Card Data: In compliance with RBI guidelines on Card-on-File Tokenisation (CoFT), Baash India does not store your full credit card or debit card numbers, CVV, or expiry dates on our servers.
Secure Processing: All payment transactions are processed through RBI-authorized Payment Aggregators and Payment Gateways that are PCI-DSS compliant. Your data is encrypted using Secure Socket Layer (SSL) technology during transmission.

3. Use of Data

Baash India uses the collected data for various purposes:

To process and deliver your orders (Apparel and Fragrances).
To provide customer support and notify you about changes to our service.
To monitor the usage of our website to prevent fraud.

4. Disclosure of Data

We may disclose your personal information only in the following circumstances:

Service Providers: We share your address and contact details with third-party logistics partners to deliver your products.
Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

5. Data Retention

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy, such as for tax, accounting, and legal requirements.

6. Your Rights

Under the Digital Personal Data Protection Act, you have the right to access, correct, or request the deletion of your personal data. You may contact our Grievance Officer for any data-related concerns.

7. Cookies

We use cookies to track activity on our Service and hold certain information to improve your shopping experience. You can instruct your browser to refuse all cookies, but some portions of our Service may then be inaccessible.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

9. Grievance Officer

In accordance with Information Technology Act 2000 and rules made there under, the name and contact details of the Grievance Officer are provided below: